Leading
product design

for SaaS platforms.

I'm a product design leader who still likes being close to the product.

My background spans front-end development, UX and SaaS product design. Today I work across strategy, design and engineering; building teams and systems, shaping products, and turning complex ideas into things people can actually use.

I've deliberately stayed hands-on. AI is embedded in my design process, taking ideas directly into working code, with Storybook and Git creating a shared workflow between design and engineering rather than a traditional handoff.

"Give me a complex problem, a curious team and something worth figuring out."